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Telco is Changing - Fast

The traditional telco retail model is struggling in the digital age. Faced with declining device sales, pressures from competitors, and new customer expectations, telcos need to find a new model that returns them to the top of their industry.

The solution? Telcos must create an interactive, digital experience that provides that “wow” factor while making it possible for customers to interact and transact anytime, anywhere.

Maplewave’s telco experts have created several videos, blogs and case studies to keep telcos up to speed on what is happening in their industry, and how they should respond.



Omnichannel Is Now More Important Than Ever

May 12, 2020

Omnichannel has always been important but now more than ever, retailers across the world are learning just how important an omnichannel strategy is. In this blog learn about the difference an omnichannel strategy can make in uncertain times.

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Retail Best Practices in the Time of COVID-19

April 15, 2020

Curious to learn how telcos are adjusting to meet their customer’s needs while maintaining everyone’s safety during COVID-19? Check out this blog!

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Telco Customer Experience During Turbulent Times

April 7, 2020

Trying to find a "new normal"? ‍Read Will Gibson's blog and learn how telco retailers can adjust to meet the current circumstances and to keep moving forward. ‍

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Telco Staff Training: Nearly Everything You Need to Know

For the telco salesperson, the stakes have never been higher. The quality of their performance impacts how customers feel about the business, how much money they spend, and whether they will return in the future. And one false move can send the customer running to the competition.‍And yet, many telcos fail to prepare their salespeople for their roles. To be successful, telcos need to invest in staff training to ensure peak performance and profitability. ‍

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How to Delight Customers with Store Design and Staff Training

March 30, 2020

The store environment plays a key role in customer experiences, but even the best-designed stores are a wasted investment if telcos neglect to train their staff on how to use the environment to its full potential.‍

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How To Revolutionize Your Telco Training With NLP

March 17, 2020

Telcos, I’m going to let you in on a secret that can revolutionize your retail training and drive your success to the highest level.‍ It’s Neuro-linguistic programming.

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Case Studies

Maplewave Paperless - Rogers

Rogers Saves 87% of Their Contract Costs with Paperless

In 2015, Rogers Communications wrote off paper contracts forever. Maplewave’s digital contract solution, Paperless, was the perfect way improve their operations while saving money and protecting customer information…

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Maplewave Amplifier - PEP Cell

Amplifier Future-Proofs PEP's Cellular Division in 10 Days

PEP is a large African retailer of clothing, homewares and cellular products. Operating in more than 11 African countries, PEP is a market-leader in the sale of pre-paid devices. With the introduction of new products and financial services offerings, PEP needed an international, strategic assessment to future-proof their cellular division. Maplewave’s Amplifier process was the answer…

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Maplewave Amplifier - Eastlink Retail Strategy

Amplifier Refines Eastlink's Strategy

Eastlink Communications is a privately owned quad play provider headquartered in Halifax, Nova Scotia. After merging their fixed line and mobile business units, Eastlink needed a best-in-class retail strategy to manage growth through the new phase of their business. With plans for expansion, Eastlink sought Maplewave’s assistance to help develop their 3-5 year strategy…

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