About Us

Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.

About Us

Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.

About Us

Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.

About Us

Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.

Amplify Your Retail Performance

Your current retail environment needs a refund. When we Amplify your Retail Performance, we look to understand your retail capability, cross-reference that with your needs, and provide a unified version of the truth so you can grow your business over the coming months and years.

Through our proprietary 10-day process, we truly learn about your business, your culture, and your pain points. We then make recommendations that range from quick wins to strategic goals over the next 3-5 years.

In particular, we look at:

  • How your stores look, feel and perform vs your competition.
  • Your marketing, merchandising, customer journeys and in-store tech.
  • Systems and process are evaluated for speed, effectiveness and overall customer experience delivery.

Pain Points

When we visit your business, we look for the common, recurring global themes that haunt retailers across the globe:

number_01

Customer Journey Pain

We evaluate any pain points your customers experience during their store visit. This can be anything from excessive wait-times to bill payment traffic clogging up stores at peak periods, right through to evaluating your first contact resolution stats for retail.

  • How does traffic move in your stores?
  • How do you grab attention from the outside?
  • How is the customer journey choreographed inside the store?
  • Do you have a concierge-style headcount that welcomes customers and triages them to the right store area?
number_02

Store Design Pain

We review all aspects of your current store design from branding through to marketing—even how effective and comfortable your furniture and transaction stations are!

  • Are your stores attractive?
  • Is there a purpose for everything in the store?
  • Do you have the right mix of in-store theatre and sales effectiveness?
  • Are the stories you tell sufficient to drive your sales targets and upsell to existing customers?
number_03

Retail Marketing Pain

We assess the fine details of your marketing approach:

  • How do you talk to customers in your stores?
  • Have you fully embraced digital marketing? Are you using digital images, videos, vignettes and sound stations to really drive awareness?
  • Are you able to feature your services as “products” alongside more traditional items such as mobile devices and accessories?
  • How do you treat fixed line and cable products, apps and VAS?
  • How are your stores measuring the impact of your footfall?
  • Are you driving competitor customers into your stores or are you simply a service vehicle for existing customers?
number_04

Retail Technology Pain

We review all aspects of instore tech from your POS systems and stock management ERPs, right through to footfall counters, queue systems, appointment processes and more:

  • How effective are your current systems?
  • Do they drive the correct behaviours from your advisors?
  • Can your transaction times be measured, and if so, how do they stack up against global benchmarks?
  • Are you using retail tech to make your stores more efficient and improve the overall customer experience?
number_05

Store Operations Review

Leveraging our global experience that spans 60 countries and over 20,000 store locations worldwide, we dig deep into your operations. We review all aspects of how a store operates and provide solid recommendations and creative solutions to change behaviours and drive results in your stores:

  • Do your business processes help or hinder you?
  • Is your induction and training methodology world-class or does it fall flat?

Expertise

Maplewave Will Gibson

As the Retail Business Optimization Lead for Maplewave, Will is an award-winning consultant who offers insight and concrete solutions to retailers who are looking to take their business to the next level.

Will’s retail experience spans over 20 years and 60 countries and includes major retail projects for international blue-chip companies. In the past, he has worked for several multinational telco’s including Vodafone, Blackberry and Cable and Wireless.

Will combines his robust telco experience with his expertise in retail customer experience and total business transformations to deliver true thought leadership. He uses his can-do mindset to collaborate and drive positive change on every project.

With his sense of camaraderie and competitive nature, he played for his local cricket club for over 15 years, leading his team to victory as captain in the Division B2 championship in 2011 and to second place in 2014.  Nowadays, he is passionate about golf and enjoys playing on a traditional seaside course in the North East of England where he tries to play off a handicap of 13 (despite his real handicap being his putting!).

Will resides in England with his wife, Vick; their two year old son, Elijah; a German Shephard named Nisha; and their very own lucky black cat named Gypsie.

Will Gibson

VP, Marketing & Amplifier

Contact Will Gibson

Connect with Will today to sign up for our next Amplifier transformation spot. We guarantee it will be the best retail decision you make this year!