Retail can no longer be transaction-focused. Telco retailers need to create engaging, efficient and meaningful experiences with customers in every channel.
At Total Telecom Congress, VP of Marketing and Amplifier, Will Gibson, will present his new keynote focused on the telco industry’s biggest challenge, omnichannel.
We have compiled several articles that provide an in depth look at digital transformation, emerging technologies, the changing retail landscape, and how telcos can meet evolving customer expectations.
Telcos need to ditch the IT first mentality, and focus on seamless experiences that put the customer in control.