COVID-19 taught the telco industry a lot. Now, it's time to implement those learnings and prepare for whatever the future brings.
In this blog, Will Gibson analyzes the 3 competitors in the Greek telco market in comparison to each other and explores the areas they need to improve.
What's going on in the Greek telco market? Find out what key opportunities telcos in Greece as missing in this blog.
From picking the right channels, to using the right technology, and providing the right training, channel strategies can get complicated - but the return on investment is worth it. It’s time for telcos to optimise and develop channel strategies that drive results and boost the customer experience.
Across the world, every industry has felt the effects of COVID-19 in some way, and telco is no exception. To thrive during this pandemic (and beyond), telcos need to adapt their retail strategies and quickly implement solutions that will enable digital experiences while taking measures to safely re-open their stores.
Omnichannel has always been important but now more than ever, retailers across the world are learning just how important an omnichannel strategy is. In this blog learn about the difference an omnichannel strategy can make in uncertain times.
Curious to learn how telcos are adjusting to meet their customer’s needs while maintaining everyone’s safety during COVID-19? Check out this blog!
Trying to find a "new normal"? Read Will Gibson's blog and learn how telco retailers can adjust to meet the current circumstances and to keep moving forward.
For the telco salesperson, the stakes have never been higher. The quality of their performance impacts how customers feel about the business, how much money they spend, and whether they will return in the future. And one false move can send the customer running to the competition.And yet, many telcos fail to prepare their salespeople for their roles. To be successful, telcos need to invest in staff training to ensure peak performance and profitability.
The store environment plays a key role in customer experiences, but even the best-designed stores are a wasted investment if telcos neglect to train their staff on how to use the environment to its full potential.
Telcos, I’m going to let you in on a secret that can revolutionize your retail training and drive your success to the highest level. It’s Neuro-linguistic programming.
Opportunity awaits! It's time to retire your hard-sell and take a new approach, a consultative approach. Read this blog and learn the ins and outs of a consultative approach.
Retail can no longer be transaction-focused. Telco retailers need to create engaging, efficient and meaningful experiences with customers in every channel.
We shop with successful franchises across the globe and across industries .So, why does franchising seem inconceivable for telcos?
How do Canada and UK telco experiences differ? Find out from Cassie, as she outlines her experience moving counties and switching telcos.
How was your week? From Olympic medals to sales manager training, here’s our favourite reads this week.
If it involves new tech, digital transformation, supply chains or retail trends – we’re interested. Here are our top reads of this week.
What’s new? Here’s our favorite reads this week, from online experiences, to driverless shuttles, to cognitive diversity – we got you covered!
We love talking tech, telco, retail, digital transformation and people! Here’s some of our favorite reads this week.
In it’s early stages, AI has already seen consumer adoption. How can telco retailers use AI to create seamless customer journeys?
Unlock the barriers holding back your salespeople from reaching their full potential by ensuring they can accomplish these 6 things.
We have compiled several articles that provide an in depth look at digital transformation, emerging technologies, the changing retail landscape, and how telcos can meet evolving customer expectations.
Telcos need to ditch the IT first mentality, and focus on seamless experiences that put the customer in control.
As Gen Z and Alpha enter the market, they are revolutionizing everything. This is especially apparent when it comes to their desire for personalization.
What are the challenges faced by telcos when considering a Transact-Anywhere approach – and more importantly, what are the solutions?
Experience is now the ruler and the focus is on the customer. Customer experience cannot be manufactured, it is not the sum of your store design. It is real and it cannot be faked.
For years, Apple Retail has been an inspiration for retailers. But no company is perfect, even Apple. So, what are Apple’s retail problems?
A telcos success is reliant on one thing – the experience of customers. Consumers need to be entertained, engaged, and efficiently served.
Brands across the globe are using digital retail experiences to rise above their competition. But it’s not too late for you to implement these experiences, the first step is knowing what you’re up against.
The old ways of doing business just don’t cut it anymore. To be competitive in today’s market, telco retailers need to focus on their customer experience.
Forward-thinking retailers are already using cutting edge technologies to delight and retain loyal customers across highly competitive markets.
Attention Telco retailers: your store model is failing you! The good news? There’s a solution. It’s the Digidextrous store.
In an age where everything can be ordered online, how do telco retailers stay relevant? And is traditional retail really dead? How networks can come out on top in the digital age?
There are many factors that contribute to the right UX design. Telcos need to ensure that all their experiences seamlessly deliver value to the customer at every touch-point.
In a dream telco world, we can interact and complete transactions with telco providers anytime, anywhere, and via any medium.
House of Fraser’s future exhibits the dangers and opportunity presented by a revolutionizing retail market.
Richard Stirling, Houda El Khayati, Will Gibson from Maplewave at Total Telecoms Conference September 2019
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