From picking the right channels, to using the right technology, and providing the right training, channel strategies can get complicated - but the return on investment is worth it. It’s time for telcos to optimise and develop channel strategies that drive results and boost the customer experience.
Across the world, every industry has felt the effects of COVID-19 in some way, and telco is no exception. To thrive during this pandemic (and beyond), telcos need to adapt their retail strategies and quickly implement solutions that will enable digital experiences while taking measures to safely re-open their stores.
Curious to learn how telcos are adjusting to meet their customer’s needs while maintaining everyone’s safety during COVID-19? Check out this blog!
Trying to find a "new normal"? Read Will Gibson's blog and learn how telco retailers can adjust to meet the current circumstances and to keep moving forward.
For the telco salesperson, the stakes have never been higher. The quality of their performance impacts how customers feel about the business, how much money they spend, and whether they will return in the future. And one false move can send the customer running to the competition.And yet, many telcos fail to prepare their salespeople for their roles. To be successful, telcos need to invest in staff training to ensure peak performance and profitability.
The store environment plays a key role in customer experiences, but even the best-designed stores are a wasted investment if telcos neglect to train their staff on how to use the environment to its full potential.
Telcos, I’m going to let you in on a secret that can revolutionize your retail training and drive your success to the highest level. It’s Neuro-linguistic programming.
Retail can no longer be transaction-focused. Telco retailers need to create engaging, efficient and meaningful experiences with customers in every channel.
How was your week? From Olympic medals to sales manager training, here’s our favourite reads this week.
Just how important is social media to young customers? And how can telcos best leverage this new channel to reach this demographic?
In it’s early stages, AI has already seen consumer adoption. How can telco retailers use AI to create seamless customer journeys?
We have compiled several articles that provide an in depth look at digital transformation, emerging technologies, the changing retail landscape, and how telcos can meet evolving customer expectations.
Telcos need to ditch the IT first mentality, and focus on seamless experiences that put the customer in control.