COVID-19 taught the telco industry a lot. Now, it's time to implement those learnings and prepare for whatever the future brings.
In this blog, Will Gibson analyzes the 3 competitors in the Greek telco market in comparison to each other and explores the areas they need to improve.
What's going on in the Greek telco market? Find out what key opportunities telcos in Greece as missing in this blog.
From picking the right channels, to using the right technology, and providing the right training, channel strategies can get complicated - but the return on investment is worth it. It’s time for telcos to optimise and develop channel strategies that drive results and boost the customer experience.
Across the world, every industry has felt the effects of COVID-19 in some way, and telco is no exception. To thrive during this pandemic (and beyond), telcos need to adapt their retail strategies and quickly implement solutions that will enable digital experiences while taking measures to safely re-open their stores.
Omnichannel has always been important but now more than ever, retailers across the world are learning just how important an omnichannel strategy is. In this blog learn about the difference an omnichannel strategy can make in uncertain times.
Trying to find a "new normal"? Read Will Gibson's blog and learn how telco retailers can adjust to meet the current circumstances and to keep moving forward.
Retail can no longer be transaction-focused. Telco retailers need to create engaging, efficient and meaningful experiences with customers in every channel.
We have compiled several articles that provide an in depth look at digital transformation, emerging technologies, the changing retail landscape, and how telcos can meet evolving customer expectations.
Telcos need to ditch the IT first mentality, and focus on seamless experiences that put the customer in control.
For years, Apple Retail has been an inspiration for retailers. But no company is perfect, even Apple. So, what are Apple’s retail problems?
Richard Stirling, Houda El Khayati, Will Gibson from Maplewave at Total Telecoms Conference September 2019