Bradley Lapin

Bradley Lapin

SVP, Global Business Development

Bradley is an experienced telecommunications and logistics visionary who specializes in inventory optimization and bespoke solutions for the telecoms sector. A strategic thinker, his entrepreneurial approach transforms businesses into major industry players.

Joining the team in 2015, Bradley is an instrumental advocate of retail transformation, who provides the strategic direction for Maplewave’s international growth from the South African office. Focusing on international business growth and development, Bradley’s vast telecommunications experience is invaluable as Maplewave grows their international footprint and exports their services to the EMEA and Asia Pacific regions.

Prior to joining Maplewave, he was the Managing Director of Ingram Micro South Africa(formerly BrightPoint SA). Under his leadership, they experienced phenomenal growth and became one of the largest and most effective distributors of mobile devices in South Africa.

Bradley also pioneered the concept of “Specialized Integrated Logistics” for several key organizations within South Africa. Additionally, he was instrumental in launching Goldstar/LG’s magnetic tape division in South Africa, successfully competing with industry giants such as TDK and BASF.

He’s also a founding member of the MTEL and MTN telecommunications companies, which launched in South Africa in 1994.