Articles by 

Will Gibson

Edition #8: The 17 Most Interesting Telco Value-Added Services You Need To See.

From personalized add-ons to freebies that enhance your everyday life, we've got you covered. Let us know if our list inspired you to take your telco VAS game to the next level!

Edition #3: Takeaway & Telcos: What The Food Delivery Industry Can Teach Telcos About CX

What’s the future of telco retail? Ask the food delivery companies. With their new customer-first strategy that blurs the line between the digital and physical, telcos have a lot to learn from their success. Maplewave’s VP of Sales & Marketing, Will Gibson, shares his thoughts in this edition of Telco Talk.

Edition #4: Cutting Costs? Don’t Overlook These 3 High ROI Projects In 2023

Planning your budget for next year? When you're looking to cut costs, be careful of flashy long-term projects and invest in those that will give you a high ROI within months!

Edition #1: Follow Up Q&A: When Your Heroes Disappoint

In our first edition, you'll find the much anticipated follow-up interview with Will Gibson on his disappointing experience at a Vodafone UK flagship store. Don't forget to subscribe!

When Your Heroes Disappoint – A Cautionary Tale for a Telco Giant

In this blog, Will Gibson recounts how his brand idol, Vodafone, lost their ‘hero’ status after his recent bad experience at a UK franchise store.

From Oil Barrels To Apps: The Evolution Of Telco Indirect Sales

In his latest blog, Will Gibson shares his real-world experiences of how this important channel has matured. From manually selling recharge vouchers from makeshift street corner stands, to bringing this channel into the digital age, this blog paints a vibrant picture of the future of indirect sales.