Blogs.

Explore our telecom blogs for thought-provoking discussion on timely topics and industry issues.

Edition #5: 2023 Predictions: What Our Leaders Say Will Drive Success Next Year

We sat down with Maplewave’s thought leaders, Adam Baggs, Will Gibson, Grant Carstensen, and Bradley Lapin to get their thoughts on how the telco industry fared in 2022 and what’s in store for 2023.

Edition #4: Cutting Costs? Don’t Overlook These 3 High ROI Projects In 2023

Planning your budget for next year? When you're looking to cut costs, be careful of flashy long-term projects and invest in those that will give you a high ROI within months!

Edition #3: Takeaway & Telcos: What The Food Delivery Industry Can Teach Telcos About CX

What’s the future of telco retail? Ask the food delivery companies. With their new customer-first strategy that blurs the line between the digital and physical, telcos have a lot to learn from their success. Maplewave’s VP of Sales & Marketing, Will Gibson, shares his thoughts in this edition of Telco Talk.

What carrying a rhino taught me about leadership and life in general

In his latest blog, Bradley Lapin shares how he learned a situational leadership lesson he'll never forget while assisting vets at a rhino de-horning conservation event in Pilanesberg.

Edition #2: The Ugly Truth: 8 Reasons Why E-commerce is so Difficult for Telcos

E-Commerce is the lifeblood of modern retail. So why can't most telecom customers buy a device online? In our second edition of Telco Talk, we examine the eight barriers to telco e-commerce and how to overcome them.

Edition #1: Follow Up Q&A: When Your Heroes Disappoint

In our first edition, you'll find the much anticipated follow-up interview with Will Gibson on his disappointing experience at a Vodafone UK flagship store. Don't forget to subscribe!

When Your Heroes Disappoint – A Cautionary Tale for a Telco Giant

In this blog, Will Gibson recounts how his brand idol, Vodafone, lost their ‘hero’ status after his recent bad experience at a UK franchise store.

From Oil Barrels To Apps: The Evolution Of Telco Indirect Sales

In his latest blog, Will Gibson shares his real-world experiences of how this important channel has matured. From manually selling recharge vouchers from makeshift street corner stands, to bringing this channel into the digital age, this blog paints a vibrant picture of the future of indirect sales.

Q&A: Growing The Indirect Channel & Empowering African Women With Multi-Level Marketing

In this blog, Lavindra Gurie explains how he used a multi-level marketing strategy to empower women and boost indirect sales for Vodafone Zambia.

There Can’t Be Reconciliation Without Education

September 30th is the National Day for Truth and Reconciliation in Canada. In light of the confirmation of unmarked graves and remains of Indigenous children on the grounds of former Residential Schools, this will be a particularly momentous day for our country.

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