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Edition #29: The Top 7 Telco Projects Driving Success in a Cost-Conscious Era

January 28, 2025

Ask anyone in the telecoms industry and they’ll agree - spending has never been under as much scrutiny as it has in the last year. Our clients have told us even small daily expenses that nobody would have given a second thought to a few years ago, now require multiple levels of approvals. The key to thriving in this environment lies in choosing projects that deliver tangible results quickly. In this edition of Telco Talk, we’re exploring the top ROI-driven initiatives to prioritize in the year ahead.

Edition #28: 10 Big Ideas That Will Shape the Telco Industry in 2025

December 18, 2024

In our last blog of 2024, Maplewave’s resident futurist, Will Gibson, shares 10 industry-changing predictions that telcos should be prepared for next year.

Edition #27: Five NLP Secrets That Will Skyrocket Your Sales Team's Performance

November 26, 2024

NLP consists of effective techniques that provide you with choices that you didn’t know you had. Even better, it triggers a curious attitude, and the desire to learn and explore new possibilities. But for NLP to be successfully applied, there are five basic principles you need to respect.

Edition #26: 12 Ways Telco Commerce Platforms Can Prevent Retail Fraud

October 29, 2024

In speaking with telcos around the world, fraud prevention is one of the most talked about issues in the industry today. In our digital-first society, fraud has never been easier, or more prevalent – with huge financial consequences.

Edition #25: How Telcos Can Leverage Social Responsibility to Appeal to Gen Z & Alpha

September 24, 2024

Your future customers insist that the heart of humanity must remain front and centre in all business activities. You have a unique opportunity to captivate the discerning hearts of Gen Z and Alpha through initiatives steeped in meaningful social responsibility!

Edition #24: 4 Ways AI Could Disrupt The Telco Industry – And How To Prepare

August 27, 2024

In this newsletter, I’ll share a few of my musings on how AI could change telco in 3, 5 or 10-years’ time. Things are moving FAST! This could be next year!

Edition #23: Who Tops the UK Telco Retail Rankings: EE, Vodafone, O2, or Three?

July 30, 2024

You may have gathered from the title that this time, I’m actually keeping my evaluation close to home – The United Kingdom! I was a big part of the telco industry in the UK some time ago. It feels like it’s been a lifetime, but I certainly have walked the walk in this market. In this edition of Telco Talk, I evaluate how EE, Vodafone, O2 and Three stack up, and where I think they have improvements to make.

Edition #22: How To Leverage Furniture and Sensory Engagement for Superior Customer Experiences

June 25, 2024

In this edition of Telco Talk, I’ll explore how high-value retail businesses can benefit from such investments and provide examples from various industries that have successfully adopted this strategy.

Edition #21: From Oil Barrels To Apps: The Evolution Of The Telco Indirect Channel

May 28, 2024

In this article, Will Gibson reflects on how the indirect channel has evolved beyond its manual roots in favour of a fully digital sales and channel management process.

Edition #20: Telco Contract Management in 2024: Four Key Trends You Can't Miss

April 30, 2024

Telcos are under enormous pressure to remain competitive while being cost-efficient, innovative, and sustainable. Digital contract management is smart, customer-friendly, fast, and secure - and we can't recommend it enough. In this article, we will explore four key digital contract trends in the telco industry that you must leverage in 2024 and what they mean for your business.

Edition #19: Perks & Points: 9 Tips To Build Telco Customer Loyalty Through Gamification

March 26, 2024

Digital is now meshed tightly into our lives, but the landscape is constantly shifting. Businesses in every industry are vying for innovative ways to captivate their audience, enhance customer loyalty, and drive sales.

Game On: How To Win New Telco Customers with Gaming

February 27, 2024

Those of us with backgrounds in retail and store design know how important immersive experiences are to attracting customers and getting them to spend time in a store. And while video games are fun (who doesn't love a bit of digital escapism, right?), they’re also a clever way to advertise those complementary high-value services, like fibre and virtual gaming services.

Edition #18: 7 Essential Capabilities Your E-commerce Solution Must Have For Telco Transactions

January 30, 2024

In this edition of Telco Talk, I will continue the e-commerce conversation and examine the 7 capabilities that your e-commerce site must have in order to be the right fit for the telco industry.

Edition #17: 2023 Year in Review: TLDR Edition

December 20, 2023

Can you believe 2023 is almost over? If you’re someone who’s in a hurry, here is a quick summary of our Telco Talk editions from the past year.

Edition #16: It's Time To Get Human: 6 Tips To Increase Digital Adoption

November 28, 2023

“Digital Transformation” has long been a buzz word and is a journey that most telcos are currently on. However, implementing the right digital tools is just the first part of the puzzle. The real dilemma is getting customers to actually use them.

Edition #15: 5 Steps That Will Boost Your Reseller Network And Drive Performance

October 31, 2023

The reseller network is an invaluable asset in the telecom industry, particularly in markets dominated by prepaid services. Resellers play a pivotal role by distributing SIM cards, top-ups, and more, effectively extending the reach of telecom companies to thousands of additional touchpoints.

Edition #13: The Rise of the “Prosumer” – 5 Tips to Capitalize On This Growing Segment

September 29, 2023

For years, telecoms companies have divided their client base into “Consumers” and “Business” users, each with different product sets, pricing, and needs. But in this post-pandemic, work-from-home world that we now live in, a third type of customer has entered the chat – say hello to the “Prosumer”.

Edition #14: 4 Ways To Solve The Wait/Dwell Time Conundrum And Elevate Your CX

September 26, 2023

Telecoms companies are facing different challenges right now depending on where they are in the world. In countries like the UK, US, and Japan, telcos are downsizing their physical operations, cutting costs, and trying to move customer interactions from physical stores to (allegedly) cheaper digital channels.

Edition #12: What Is Telecom’s Fastest Growing Revenue Source? Hint, It’s Not 5G.

July 25, 2023

In this edition of Telco Talk, Maplewave’s CEO, Adam Baggs, shares his thoughts on how telcos can quickly capitalize on fibre as a revenue source while 5G takes time to ramp up.

Edition #10: Sustainable Supply Chain: Are You Implementing These 7 Green Strategies?

May 30, 2023

Often, the hardest part of sustainability is knowing where to start. This is especially true when it comes to supply chains. Maplewave’s Logistics expert, Bradley Lapin, shares some strategies that will help you deliver environmental benefits in this edition of Telco Talk.

Edition #9: 5 Emerging Trends in Telco Store Design You Can't Miss

April 25, 2023

Once 3G arrived, telcos started to get more complex in their offerings, with texts, picture messages and all sorts of other “science fiction” possibilities. In response, store designs portrayed everything as “the future”, with sleek attributes resembling spaceships and featuring stark white surfaces.

Edition #8: The 17 Most Interesting Telco Value-Added Services You Need To See.

March 28, 2023

From personalized add-ons to freebies that enhance your everyday life, we've got you covered. Let us know if our list inspired you to take your telco VAS game to the next level!

Edition #7: Looking for software customization? Here are 4 reasons you need a telco platform.

February 28, 2023

Don't settle for a one-size-fits-all software solution! Discover four reasons why a configurable telco platform is the way to go in our latest newsletter.

Edition #6: 9 hidden impacts that eSIMs will have on the telco industry

January 31, 2023

eSIM is a game-changer for the telco industry, and those changes are coming fast. So it's time to get ready! Check out our latest newsletter to learn more about the nine hidden impacts of eSIMs.

Edition #5: 2023 Predictions: What Our Leaders Say Will Drive Success Next Year

December 20, 2022

We sat down with Maplewave’s thought leaders, Adam Baggs, Will Gibson, Grant Carstensen, and Bradley Lapin to get their thoughts on how the telco industry fared in 2022 and what’s in store for 2023.

Edition #4: Cutting Costs? Don’t Overlook These 3 High ROI Projects In 2023

November 28, 2022

Planning your budget for next year? When you're looking to cut costs, be careful of flashy long-term projects and invest in those that will give you a high ROI within months!

Edition #3: Takeaway & Telcos: What The Food Delivery Industry Can Teach Telcos About CX

October 25, 2022

What’s the future of telco retail? Ask the food delivery companies. With their new customer-first strategy that blurs the line between the digital and physical, telcos have a lot to learn from their success. Maplewave’s VP of Sales & Marketing, Will Gibson, shares his thoughts in this edition of Telco Talk.

Edition #2: The Ugly Truth: 8 Reasons Why E-commerce is so Difficult for Telcos

September 27, 2022

E-Commerce is the lifeblood of modern retail. So why can't most telecom customers buy a device online? In our second edition of Telco Talk, we examine the eight barriers to telco e-commerce and how to overcome them.

Edition #1: Follow Up Q&A: When Your Heroes Disappoint

August 30, 2022

In our first edition, you'll find the much anticipated follow-up interview with Will Gibson on his disappointing experience at a Vodafone UK flagship store. Don't forget to subscribe!