
Edition #13: The Rise of the “Prosumer” – 5 Tips to Capitalize On This Growing Segment
For years, telecoms companies have divided their client base into “Consumers” and “Business” users, each with different product sets, pricing, and needs. But in this post-pandemic, work-from-home world that we now live in, a third type of customer has entered the chat – say hello to the “Prosumer”.