The reseller network is an invaluable asset in the telecom industry, particularly in markets dominated by prepaid services. Resellers play a pivotal role by distributing SIM cards, top-ups, and more, effectively extending the reach of telecom companies to thousands of additional touchpoints.
Telcos have long feared becoming a “dumb pipe” utility provider. After attending Telecoms World Middle East, Will Gibson discovered that telcos are starting to embrace this status and invest in new avenues to drive growth instead. In this blog, we explore 5 tactics that can bring the “techno” strategy within reach.
After years of inaction, it finally feels like the sustainability movement is gaining some momentum. While scientists have been leading conversations about climate change and resource depletion for decades, it’s only in the last few years that sustainability has started breaking into business conversations and influencing strategies.
Often, the hardest part of sustainability is knowing where to start. This is especially true when it comes to supply chains. Maplewave’s Logistics expert, Bradley Lapin, shares some strategies that will help you deliver environmental benefits in this edition of Telco Talk.
Once 3G arrived, telcos started to get more complex in their offerings, with texts, picture messages and all sorts of other “science fiction” possibilities. In response, store designs portrayed everything as “the future”, with sleek attributes resembling spaceships and featuring stark white surfaces.
From personalized add-ons to freebies that enhance your everyday life, we've got you covered. Let us know if our list inspired you to take your telco VAS game to the next level!
Don't settle for a one-size-fits-all software solution! Discover four reasons why a configurable telco platform is the way to go in our latest newsletter.
eSIM is a game-changer for the telco industry, and those changes are coming fast. So it's time to get ready! Check out our latest newsletter to learn more about the nine hidden impacts of eSIMs.
We sat down with Maplewave’s thought leaders, Adam Baggs, Will Gibson, Grant Carstensen, and Bradley Lapin to get their thoughts on how the telco industry fared in 2022 and what’s in store for 2023.
Planning your budget for next year? When you're looking to cut costs, be careful of flashy long-term projects and invest in those that will give you a high ROI within months!
What’s the future of telco retail? Ask the food delivery companies. With their new customer-first strategy that blurs the line between the digital and physical, telcos have a lot to learn from their success. Maplewave’s VP of Sales & Marketing, Will Gibson, shares his thoughts in this edition of Telco Talk.
In his latest blog, Bradley Lapin shares how he learned a situational leadership lesson he'll never forget while assisting vets at a rhino de-horning conservation event in Pilanesberg.
In this blog, Will Gibson recounts how his brand idol, Vodafone, lost their ‘hero’ status after his recent bad experience at a UK franchise store.
In his latest blog, Will Gibson shares his real-world experiences of how this important channel has matured. From manually selling recharge vouchers from makeshift street corner stands, to bringing this channel into the digital age, this blog paints a vibrant picture of the future of indirect sales.
In this blog, Lavindra Gurie explains how he used a multi-level marketing strategy to empower women and boost indirect sales for Vodafone Zambia.
Self-service channels have become a huge opportunity for telecoms amid the pandemic! Here’s our list of do’s and don’ts for including these solutions in your channel strategy.
The telco industry is rife with complex infrastructure and poor customer experiences. In his latest blog, Will Gibson explores the 8 benefits of digital platforms and how they solve telcos’ pain points.
In Part 2, we’ve posed 4 more questions regarding supply chain resilience, the impact of COVID-19, and what the future looks like to Brad Lapin, SVP of Global Business Development at Maplewave.
Thanks to the chaos that is 2020, telcos are facing the challenges of having disrupted budgets, jumbled timelines, and ambiguous futures. But one thing is certain: those who adapt and are bold will come out on top.
Omnichannel has always been important but now more than ever, retailers across the world are learning just how important an omnichannel strategy is. In this blog learn about the difference an omnichannel strategy can make in uncertain times.
Trying to find a "new normal"? Read Will Gibson's blog and learn how telco retailers can adjust to meet the current circumstances and to keep moving forward.
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COVID-19 taught the telco industry a lot. Now, it's time to implement those learnings and prepare for whatever the future brings.
In this blog, Will Gibson analyzes the 3 competitors in the Greek telco market in comparison to each other and explores the areas they need to improve.
Ignorance is not bliss. Telcos that refuse to play an active role in bettering the world aren’t going to cut it for Gen Z or Alpha.
Just how important is social media to young customers? And how can telcos best leverage this new channel to reach this demographic?
In it’s early stages, AI has already seen consumer adoption. How can telco retailers use AI to create seamless customer journeys?
Unlock the barriers holding back your salespeople from reaching their full potential by ensuring they can accomplish these 6 things.
We have compiled several articles that provide an in depth look at digital transformation, emerging technologies, the changing retail landscape, and how telcos can meet evolving customer expectations.
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What's going on in the Greek telco market? Find out what key opportunities telcos in Greece as missing in this blog.
From picking the right channels, to using the right technology, and providing the right training, channel strategies can get complicated - but the return on investment is worth it. It’s time for telcos to optimise and develop channel strategies that drive results and boost the customer experience.
Few people would be successful in their jobs if they didn’t have the tools they needed to perform. And the telco retail environment is no exception.
We shop with successful franchises across the globe and across industries .So, why does franchising seem inconceivable for telcos?
For the telco salesperson, the stakes have never been higher. The quality of their performance impacts how customers feel about the business, how much money they spend, and whether they will return in the future. And one false move can send the customer running to the competition.And yet, many telcos fail to prepare their salespeople for their roles. To be successful, telcos need to invest in staff training to ensure peak performance and profitability.
The store environment plays a key role in customer experiences, but even the best-designed stores are a wasted investment if telcos neglect to train their staff on how to use the environment to its full potential.
Opportunity awaits! It's time to retire your hard-sell and take a new approach, a consultative approach. Read this blog and learn the ins and outs of a consultative approach.
Telcos need to ditch the IT first mentality, and focus on seamless experiences that put the customer in control.
As Gen Z and Alpha enter the market, they are revolutionizing everything. This is especially apparent when it comes to their desire for personalization.
What are the challenges faced by telcos when considering a Transact-Anywhere approach – and more importantly, what are the solutions?
Experience is now the ruler and the focus is on the customer. Customer experience cannot be manufactured, it is not the sum of your store design. It is real and it cannot be faked.
For years, Apple Retail has been an inspiration for retailers. But no company is perfect, even Apple. So, what are Apple’s retail problems?
A telcos success is reliant on one thing – the experience of customers. Consumers need to be entertained, engaged, and efficiently served.
Brands across the globe are using digital retail experiences to rise above their competition. But it’s not too late for you to implement these experiences, the first step is knowing what you’re up against.
The old ways of doing business just don’t cut it anymore. To be competitive in today’s market, telco retailers need to focus on their customer experience.
We love talking tech, telco, retail, digital transformation and people! Here’s some of our favorite reads this week.
Forward-thinking retailers are already using cutting edge technologies to delight and retain loyal customers across highly competitive markets.
Attention Telco retailers: your store model is failing you! The good news? There’s a solution. It’s the Digidextrous store.
In an age where everything can be ordered online, how do telco retailers stay relevant? And is traditional retail really dead? How networks can come out on top in the digital age?
In a dream telco world, we can interact and complete transactions with telco providers anytime, anywhere, and via any medium.
House of Fraser’s future exhibits the dangers and opportunity presented by a revolutionizing retail market.
Nature is modifying the retail landscape – and retailers who adapt rapidly are thriving, while others are facing extinction.
The world is moving to a seamless, channel agnostic future. Telcos – you need a new retail approach.
There were some cool new tech upgrades hitting the news this week, including practical upgrades to the Android operating system that made people sit up and take notice.
Very few aspects of my job rely on paper anymore. That’s not true for every workplace though – and workers are not happy about it.
Do you know how your customers feel about your paper contracts? As a customer myself, I HATE them. Between all the waiting and interruptions, I can confidently say paper processes are killing your customer experience.
We now live in a subscription economy. Amazon Dash buttons are just the start.
How Disruption In Retail Can Amplify Your Store’s Performance As a retailer, if you were to stop what you are doing – right now – and ask yourself, “Am I really
Imagine a world where the intuitive store sells for you and doesn’t require any humans to run it…will that ever happen?
Customer experience is king in today’s subscription economy.
A look at how changing distribution forces are showing the way for retail. Omnichannel is dead. Retail is NOT.
Telecom operators are in an enviable position. Going into a Telco store should be like wandering into Aladdin’s Cave…but is it?
“People buy from people they like”. True? Absolutely!
