Telecom Channel Strategy Consulting.
Assess which channels make sense for your market, optimize your omnichannel strategy, and maximize your reach.
Explore 20+ Channels & Find Your Best Fit
We assess your customers’ needs and your current channel mix, then recommend which of the 20+ channel types are best for your market.
Learn Where To Invest – And Where To Cut
We map store expenses against revenue to help streamline your estate as well as identify underserved areas for future expansion.
Find Ways To Increase Your Channel Revenue
We help maximize revenue from every channel, as well as explore new revenue opportunities, like franchising.
Become A True Digital Service Provider
We’ll help you diversify your strategy, guide investment in digital channels, and cement your omnichannel experience, so you can become a true DSP.
How We Help.
Assess Your Channels and Enable Omnichannel
Our consultants will assess your channel mix and put together a plan to meet customers’ modern experience expectations.
We’ll assess which of the 20+ different channels you’re currently using, and ensure you have the best mix of digital, physical and hybrid channels.
We’ll make recommendations to ensure you get the most out of each channel type.
Optimize Your Retail Footprint
As part of your channel strategy, our consultants can help optimize your retail footprint for your market.
We’ll gather information about your store locations, including the overall running costs/lease end-dates for each store, number of employees, and revenue figures.
We’ll assess your mix of corporate vs. franchise stores to ensure balance and determine if franchising makes sense for your market.
We’ll identify your competitors’ strengths and weaknesses and assess how your locations compare to theirs.
Our analysis will reveal underperforming locations that can be closed, as well as ideal locations for new store openings.
Turbo Charge Your Channel Performance
Our consultants can help optimize your channel performance to help you fight back against competition.
We’ll gather information about all channels and collect the right data to give you back fact-based recommendations.
We’ll assess your mix of physical vs digital channels, and help you identify any gaps in your omnichannel strategy.
We’ll identify your competitors’ strengths and weaknesses and help you strategize a action plan that enables you to WIN in your market.
Top 20 Consumer Sales Channels.
Telco consumer sales span 20 channels across three categories: physical, digital, and phygital (hybrid). Our consultants develop robust strategies that draw from a wide range of channels while ensuring balanced coverage across all categories.
Our Consulting Process.
1. We work collaboratively to identify which areas to focus on for the evaluation. We can assess many aspects simultaneously.
2. We immerse ourselves in your business, collect data, and talk to your staff so we can witness and accurately document your pain points
3. We deliver a detailed report with insights into channel performance, investment priorities, and location strategy—along with a triaged action plan of quick wins and long-term goals.
4. We work collaboratively to recommend and implement solutions that will solve your pain points and can measure your ROI once it’s completed.
What Our Customers Say.
"Maplewave reviewed the location effectiveness of entire estate, allowing us to optimise over 25% of sites, reducing dealer management fees by over 10% and significantly cutting our OPEX spend without impacting performance. Was great to work with the team."
Brian Collins
General Manager – Wireless at TSTT
Chat with Will Gibson.
Will is an award-winning consultant who has spent more time on a plane than at home over the last 20 years. His first-hand global telco retail experience makes him best positioned to help you refine your omnichannel strategy to be in line with the needs of your market.
Will’s Bio >Will’s LinkedIn >Email Will >
Frequently Asked Questions.
Our market is very influenced by retail. How can I justify the investment in digital channels?
Every market is different, but this is a global trend that is absolute. In the past, some early adopters failed to succeed because of poor execution. Our consultants learned these lessons and will help you build a plan that guarantees a solid ROI on your digital endeavours.
We’ve tried investing in certain channels before and it didn’t pan out. Why will this work for me now?
Execution is everything. Channels are also inter-connected, so sometimes a small detail in a channel may not work if it’s not brought to life correctly. That said, we do understand that culture matters, and we will work with you to ensure the right channels are suggested to deliver optimum performance.
Our customers just won’t use some digital channels, and we’ve lost budget as a result. Why will it work now?
Our consultants are experts at understanding how to increase the penetration of digital channels. We’ve gathered many strategies from all over the world that teach people how to adopt new habits. We focus on getting results, not just creating channels. We guarantee we can make it work for you.
How do you bring channels to life?
We do this in a holistic, multi-faceted way for each new channel. We start by imagining the channel’s purpose and design the form factor using your brand standards. Next, we identify recruitment profiles and how to find the right people for the channel. We then fully train your staff using a combination of your internal materials and/or our own sales training program, Showtime. Lastly, we help draft operational manuals, set KPIs and commission schemes, and help plan your inventory management, sales performance, data collection, and more.
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Started.
We’re excited to hear how we can help.
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