E-Commerce Software.

Easily sell plans and devices online with e-commerce software that lets customers build and finish orders entirely online without extra steps.

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Increase Online Sales By Removing Friction

Our e-commerce solution takes the friction out of online purchases so customers are more likely to buy, driving channel revenue.

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Reduce Your Call Centre & Store Traffic

Our fully integrated e-commerce solution validates info so complex tasks, like credit checks, can be completed online without call centre or store assistance.

Automate Orders & Catalog Maintenance

Our e-commerce solution integrates with key systems to automate manual tasks – now you can fulfill orders in a few clicks and eliminate manual updates to your product catalog.

Reduce Your Operating Costs

By giving customers more virtual ways to transact, you can optimize your expensive physical channel presence and reduce your operating costs.

Key Functionality.


The first part of any e-commerce experience is exploring the available products and services for purchase. Our telecom e-commerce solution makes it easy for customers to browse your product catalog and learn more about your devices, accessories, and offers.

  • Customers can search for devices and plans and view their details, including available options, images, and technical information.

  • Our e-commerce solution includes features that make it easier for customers to make a decision, including the ability to read reviews and compare different devices and plans.

  • We link your e-commerce site to your product catalog and CMS, so your eshop is always up to date and remains consistent with your other channels. It’s also integrated with your inventory system so customers know which items are in stock, have low stock, or are currently unavailable.

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Young building selecting plans on a mobile phone.


The second part of the online buying experience is the “build” phase and is where general e-commerce solutions fall down with telco transactions. Our omnichannel e-commerce software leverages integrations and KYC processes so orders can be fully built and don’t end prematurely with the dreaded “interest form”.

  • Customers can make their selections, including hardware, plans, features, and offers, and add them to the cart.

  • Our solution easily manages the more complex steps that typically prevent customers from completing transactions solely online. Using integrations, our solution can facilitate credit checks, validate IDs, check service availability, and more – no call backs or store visits required.

  • Our e-commerce solution supports dynamic upselling, so customers are presented with compatible accessories and add-ons that further drive profitability.

  • The options and flows of the “build” process are fully configurable, so we can tailor this experience to work for your market.

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When the customer is ready to finalize their purchase, our e-commerce software will process the transaction and capture any other payment-related information.

  • Customers can select from several payment types that are configurable to your market. We can support credit card payments, mobile money, in-store payments and charge to account.

  • Our e-commerce solution supports different pricing options, including paying up front, paying by installment, as well as configuring auto-withdrawals.

  • We can enable a variety of fulfillment methods, including home delivery, in-store pickup, or ship to a collection point/locker. Our solution automatically adjusts pricing based on the chosen fulfillment method (e.g., shipping costs).

  • Our e-commerce solution can also facilitate appointment booking during the checkout process, so customers can choose a time for in-store pickups or fixed line installations.

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Young building selecting plans on a mobile phone.


Once an order has been placed, our e-commerce software makes it simple to fulfill the order from a warehouse or store.

  • Unintegrated solutions require staff to re-enter the order information into a fulfillment system. Our solution automates this process, so orders can be fulfilled in a few clicks.

  • Orders can be fulfilled from a central warehouse (for home deliveries), or from an individual store (for store pick ups).

  • Our solution facilitates real-time communication between the supply chain, activation portal, stores, couriers, and other locations.

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Fulfill Multiple Online Journeys With One Solution.

Purchase Devices & Accessories

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Select Prepaid & Postpaid Plans

Pay Bills & Top Up

Sign Up for Home Internet & TV

Exceptional Return On Investment.

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Cost Savings

Our purpose-built solution is less expensive than building home grown solutions or modifying a general retail eshop.

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Operational Efficiency

Integrations make it possible to automate manual tasks, like fulfilling orders and updating the product catalog.

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Improves Profitability

Removes friction and ensures orders can be completed online, reducing attrition. Built-in upselling increases basket size.

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Better Together.

Maplewave’s E-Commerce solution works seamlessly with the rest of our platform. It’s designed for telco with telecom integrations and customer journeys in mind.

Point of Sale: Enables click & collect orders. View Solution >

Paperless: Can support online agreement signing for device sales. View Solution >

Business Intelligence: All sales activity can be tracked in real-time, down to the transaction-level. View Solution >

Integration Framework: Integrates with all key systems, including billing & provisioning, payment processers, enterprise product catalog, CMS, KYC processes, etc.

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Implementation Consulting.

Our consultants can further guide your project, ensuring you maximize your return on investment.

  • Guide the creation of a custom-built user interface that’s designed for your brand/market.

  • Recommend how to build a better product catalog for e-commerce.

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Frequently Asked Questions.

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What makes your e-commerce solution different?

Telco transactions are complex. They often require plan selections, ID validation, contract signing, etc. Most e-commerce solutions simply let customers browse items and check out and can’t accommodate the extra steps that a telecom transaction requires. This means customers often must contact the call centre to finalize their order, making transactions unnecessarily long, cumbersome, and inconvenient. Our e-commerce solution integrates with our platform and third-party systems. This includes the  product catalog and CMS, as well as KYC processes to validate IDs, check service availability, etc. No matter the use case, our e-commerce solution has the flexibility you need to deliver a great customer experience.

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Can I customize the user experience?

Yes. Maplewave offers two levels of customization. We offer a cost-saving white-label solution that can be delivered right out of the box. Logos and colours can be modified to reflect your branding, but the layout and flow are fixed. We also offer a fully customizable solution where every component of the UI can be modified to your specifications. We can also accommodate needs that fall between these two options.

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Can this integrate with my existing product catalog?

Yes. With our integration framework, we can integrate with any enterprise product catalog. This means that any changes will be reflected on your e-commerce site, so additional maintenance is not required for this channel.

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Can this live alongside my existing infrastructure?

Yes. With our integration framework, we can integrate with almost any vendor or system and pull in key data. This includes couriers, your existing POS, current in-store systems, etc. This ensures our e-commerce solution works seamlessly without requiring large scale changes to your current setup.

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