Telecom Sales Training.

Maplewave’s telco staff training course, Showtime, teaches participants how to build rapport and understand customers’ needs, making it virtually effortless to close the sale and develop long-term loyalty.

Great Salespeople Aren’t Born, They’re Made.

icon medal on ribbon

Designed For Telecom

One-of-a-kind telecoms training course is completely tailored for the industry and all retail staff.

icon of male and female talking

Advanced Training

Advanced NLP sales training techniques build customer loyalty and increase sales.

icon bar graph with arrow moving up to the right

Improves Profitability

Staff gain the skills to complete more transactions, upsell, and turn customers into repeat visitors.

icon of female with stars around her signifying competency

Improves Staff Retention

By investing in their staff, telcos dramatically improve their staff retention rate.

icon three directional arrows from one starting point


Flexible delivery and pricing options ensure every telco can benefit from training, large or small.

The Importance Of Sales Training.

E-commerce has grown significantly, but this doesn’t mean the retail store is dead. Today’s customers still want to visit physical locations to interact with products and have personal interactions. But who brings this great experience to life? Salespeople do! Learn how Showtime can help your sales team become top performers.

Course Overview.

Showtime consists of 4 modules that help participants develop their skills, build rapport with customers, and effectively close the sale.

Module 1: Audience

How to deliver a magical sales experience by understanding customers’ personalities and how the sales process works.

  • What the ideal retail experience looks like.

  • The different customer types and how to sell to them.

  • How to communicate effectively and build rapport.

  • Common myths and barriers.

White male store clerk helping white woman with display phone in store
Middle Eastern man wearing a white shirt holding a tablet smiling looking away from camera

Module 2: Lights

Understanding your strengths, blind spots, and selling styles so you can cultivate a memorable experience.

  • Participants’ strengths, blind spots, personal drivers, and goals.

  • The role of every store position.

  • First impressions, greetings, and handovers.

  • Managing customer flow in the store.

Module 3: Camera

How to close the sale and overcome objections by using effective pitches and questioning techniques.

  • How to create effective product pitches.

  • Asking the right questions and listening effectively.

  • How to close the sale.

  • Interpreting body language and overcoming objections.

White man and woman in suits looking at mobile phone on display in store
white make store clerk behind counter passing shopping bag to white female customer

Module 4: Action

Shows participants how education, cross-selling, and a fond farewell ensure customers return again and again.

  • How to upsell and cross-sell effectively.

  • Using demos to get customers invested.

  • How to adapt the sales process.

  • Demonstrating appreciation and saying goodbye.

Delivery Options.

We offer several different ownership models to
suit different levels of Capex and Opex investment, contact us to learn more.

calendar icon featuring 3 days

3-Day Delivery

4 modules are presented over 3 days.

calendar icon features 2.5 days

2.5-Day Delivery

4 modules are presented over 2.5 days (longer training days).

icon flow chart

Modular Delivery

1 module is presented per day (consecutively or over a few weeks).

icon finger using tablet with report on it


4 modules are presented online (stand-alone or with classroom training).

Can also be used for refresher training, assessments, or new hire onboarding.

Chat with Richard Stirling.

Richard is an award-winning retail leader who specializes in retail staff training and store operations. Richard intimately understands how to develop high performing sales teams and uses his experience to bring this to life. Reach out to Richard to get started today!

Email Richard >Richard’s LinkedIn >
Richard Stirling Head of Retail Operations

Frequently Asked Questions.

icon question mark in speech bubble

Why do you say this is more effective than the training we have? What’s so special about it?

Showtime is a telecom-specific sales training course that was built from the ground up by lifelong telco retailers. It uses Neuro-Linguistic Programming principles to drive behaviour changes. Geared for all roles and experience levels, even your most senior, experienced retail advisors will learn more about themselves and their customers.

icon question mark in speech bubble

How has this training impacted performance?

Some stores have seen sales increase by 40% in the weeks post-deployment. Overall, we do expect an increase of around 10% to top-line sales, as well as increases to basket size and conversion rates. We also see double-digit NPS scores as customers start to notice the improved experience.

icon question mark in speech bubble

Which is better? The classroom training or e-learning?

It’s a tie! Classroom training is a big investment; participants need to spend 2-3 days in the classroom away from the store. If this is too big of a commitment, e-learning is a fast, flexible option. The ideal scenario is to use both, using e-learning to refresh participants’ knowledge and ensure long-lasting behaviour change after the classroom event.

Key Reading.

Let's Get

We’re excited to hear how we can help.

Message Us

Where To Next?