Telecom Sales Training - Course Details.

Explore the curriculum of our Showtime telco sales training courses.

Retail Training.

Module 1 - Audience

  • What the ideal retail experience looks like.

  • The different customer types and how to sell to them.

  • How to communicate effectively and build rapport.

  • Common myths and barriers.

Module 2 - Lights

  • Participants’ strengths, blind spots, personal drivers, and goals.

  • The role of every store position.

  • First impressions, greetings, and handovers.

  • Managing customer flow in the store.

Module 3 - Camera

  • How to create effective product pitches.

  • Asking the right questions and listening effectively.

  • How to close the sale.

  • Interpreting body language and overcoming objections.

Module 4 - Action

  • How to upsell and cross-sell effectively.

  • Using demos to get customers invested.

  • How to adapt the sales process.

  • Demonstrating appreciation and saying goodbye.

white make store clerk behind counter passing shopping bag to white female customer

Direct Sales Training.

Module 1 – Winning 1st Impressions

  • How to grab attention in under 30 seconds.

  • The psychology of face-to-face trust building.

  • Reading the environment and adapting quickly.

  • The mobile rep’s toolkit for first contact.

Module 2 – Your Role, Your Impact

  • Self-assessment: strengths, style, and blind spots.

  • Daily routines that build consistency and resilience.

  • The ethical code of the direct sales hero.

  • Building stamina and mindset for high-volume rejection.

Module 3 – Conversations That Convert

  • Crafting compelling pitches in dynamic settings.

  • Asking high-impact discovery questions.

  • Navigating resistance and gaining small commitments.

  • Using storytelling and testimonials to gain buy-in.

Module 4 – Converting Curiosity into Commitment

  • Closing techniques that feel natural and ethical.

  • How to create urgency without pressure.

  • Smart follow-up strategies for event and field work.

  • Leaving a lasting impression—and getting referrals.

Call Centre Training.

Module 1 – Service As A Sales Superpower

  • The modern telco customer journey over the phone.

  • Balancing empathy, efficiency, and sales focus.

  • The power of tone, pauses, and positive scripting.

  • Understanding customer intent and emotion remotely.

Module 2 – The Agent’s Edge

  • Building confidence in your voice and approach.

  • Recognizing your communication style and blind spots.

  • Structuring effective calls from greeting to goodbye.

  • Team roles, escalation points, and collaboration flow.

Module 3 – Influencing without Visual Cues

  • Asking probing questions to understand unspoken needs.

  • How to build rapport and trust through active listening.

  • Handling objections with confidence and care.

  • Reading emotional cues from speech patterns.

Module 4 – From Issue to Opportunity

  • When and how to cross-sell and upsell ethically.

  • Turning complaints into loyalty.

  • Creating memorable moments in short interactions.

  • Closing with clarity and appreciation.

B2B Training.

Module 1 – Strategic Selling Foundations

  • Understanding the B2B customer journey.

  • Types of buyers: economic, technical, and user.

  • Creating value early in the conversation.

  • Tailoring approach for verticals and personas.

Module 2 – The Consultative Rep

  • Self-awareness: your leadership and selling style.

  • Establishing credibility in the first meeting.

  • Goal setting for long-cycle enterprise sales.

  • Building trust across departments and teams.

Module 3 – Discover, Diagnose, Deliver

  • Deep discovery and stakeholder mapping.

  • Solution design through storytelling and ROI framing.

  • Overcoming inertia and multiple stakeholder objections.

  • Using case studies and data to drive consensus.

Module 4 – Growing the Account

  • The art of the business case close.

  • Managing renewals and expansions.

  • Partnering beyond the pitch.

  • Becoming the advisor clients call first.

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