Ditching Swag and Facilitating Change

Maplewave is joining the battle against the underrepresentation of women in technology - all they need is your business card.

Maplewave will be attending Total Telecom Congress (TTC) from October 30-31 in London, UK. At most conferences, companies shower attendees with branded-gadgets in the hopes of being remembered after the conference is over. Maplewave has taken this opportunity to do something more meaningful; instead of handing-out swag, Maplewave will collect business cards in support of a great cause.

For every business card received, Maplewave will donate £5 to Women Who Code (WWC).

Diversity is an important topic to Maplewave. As an organization, they strive to maintain and promote gender parity. Comprised of 40% women, their executive team is almost double the industry standard. They have recognized the benefits of a diverse workforce and want to encourage more women to enter what is a traditionally male-dominated field.

The gender gap in technology negatively impacts related industries, stunting the growth and development of these fields. Women represent only 35% of students enrolled in science, technology, engineering and mathematics post-secondary programs (UNESCO, 2017), and 56% of women are leaving tech careers due to the low promotion rates and opportunities for advancement (WWC, 2018).

Women Who Code (WWC) is an international non-profit organization devoted to helping women excel in tech and changing industry perceptions. Their commitments include empowering women with new skills, educating companies, building global networking and mentorship communities, and developing role models and supporting generations. The 167,000 members have access to career-enhancing programs that help them learn, lead, excel, connect, and succeed.

To submit your business card and donate to WWC at TTC, you can find Maplewave in booth #12 in the London Business Design Centre.

Learn more about Women Who Code by visiting their webpage or by following them on social media (@WomenWhoCode).

Read UNESCO's report here: Cracking the code: Girls' and women's education in science, technology, engineering and mathematics (STEM)

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