Will Gibson

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Will Gibson

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How Has COVID-19 Affected Telco Digital Transformation?

COVID-19 taught the telco industry a lot. Now, it's time to implement those learnings and prepare for whatever the future brings.

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Who is the Best Greek Telco?

In this blog, Will Gibson analyzes the 3 competitors in the Greek telco market in comparison to each other and explores the areas they need to improve.

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3 Missed Opportunities in the Greek Telco Market

What's going on in the Greek telco market? Find out what key opportunities telcos in Greece as missing in this blog.

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Retail Best Practices in the Time of COVID-19

Curious to learn how telcos are adjusting to meet their customer’s needs while maintaining everyone’s safety during COVID-19? Check out this blog!

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Telco Customer Experience During Turbulent Times

Trying to find a "new normal"? ‍Read Will Gibson's blog and learn how telco retailers can adjust to meet the current circumstances and to keep moving forward. ‍

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How To Revolutionize Your Telco Training With NLP

Telcos, I’m going to let you in on a secret that can revolutionize your retail training and drive your success to the highest level.‍ It’s Neuro-linguistic programming.

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To Franchise or to Own? A Telco Conundrum

We shop with successful franchises across the globe and across industries .So, why does franchising seem inconceivable for telcos?

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The Death of Omnichannel and the Emergence of Transact-Anywhere

Telcos need to ditch the IT first mentality, and focus on seamless experiences that put the customer in control.

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The Future of Telco is Transact Anywhere

What are the challenges faced by telcos when considering a Transact-Anywhere approach – and more importantly, what are the solutions?

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Think You Can Get Away With Your Old In-store Systems? Think Again.

Experience is now the ruler and the focus is on the customer. Customer experience cannot be manufactured, it is not the sum of your store design. It is real and it cannot be faked.

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Exploring Singapore On A Time Budget

I travel a lot for work! Over the years I’ve developed some tricks to seeing the cities I’m visiting, despite having little time to do so. Here’s my take on

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Apple: Retail Do or Don't?

For years, Apple Retail has been an inspiration for retailers. But no company is perfect, even Apple. So, what are Apple’s retail problems?

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TelcoTalk: The Basis of a Digital Telco Store

A telcos success is reliant on one thing – the experience of customers. Consumers need to be entertained, engaged, and efficiently served.

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TelcoTalk: The Digital Only Retail Store

Brands across the globe are using digital retail experiences to rise above their competition. But it’s not too late for you to implement these experiences, the first step is knowing what you’re up against.

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TelcoTalk: Win Your Market in the Next Five Years

The old ways of doing business just don’t cut it anymore. To be competitive in today’s market, telco retailers need to focus on their customer experience.

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TelcoTalk: Top 10 Telco Retail Mistakes

We love talking tech, telco, retail, digital transformation and people! Here’s some of our favorite reads this week.

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TelcoTalk: Four Great Examples Of Digital Retail Tech

Forward-thinking retailers are already using cutting edge technologies to delight and retain loyal customers across highly competitive markets.

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TelcoTalk: The Digidextrous Store Model

Attention Telco retailers: your store model is failing you! The good news? There’s a solution. It’s the Digidextrous store.

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TelcoTalk: Retail is Not Dead

In an age where everything can be ordered online, how do telco retailers stay relevant? And is traditional retail really dead? How networks can come out on top in the digital age?

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A Dream for Telco and Their Customers

In a dream telco world, we can interact and complete transactions with telco providers anytime, anywhere, and via any medium.

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Prosper or Plummet: The Destiny of House of Fraser

House of Fraser’s future exhibits the dangers and opportunity presented by a revolutionizing retail market.

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Telco Retail Needs a New RoboCop

The world is moving to a seamless, channel agnostic future. Telcos – you need a new retail approach.

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New Android Tech Is Telco's Best Opportunity Yet

There were some cool new tech upgrades hitting the news this week, including practical upgrades to the Android operating system that made people sit up and take notice.

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Workers Demand Digital Transformation

Very few aspects of my job rely on paper anymore. That’s not true for every workplace though – and workers are not happy about it.

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It's 2018...Surely You Don't Still Use Paper!

Do you know how your customers feel about your paper contracts? As a customer myself, I HATE them. Between all the waiting and interruptions, I can confidently say paper processes are killing your customer experience.

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Prepaid and Postpaid are Dead!

We now live in a subscription economy. Amazon Dash buttons are just the start.

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The Robotic Telco Store (No Humans) - Will It Happen?

Imagine a world where the intuitive store sells for you and doesn’t require any humans to run it…will that ever happen?

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Mobile World Congress Recap - 2018, The Year of Big Change?

Another year, another stunning week in beautiful Barcelona.

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