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Transact Anywhere

See how an omnichannel platform gives customers the flexible shopping experience they’re looking for.

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Will Gibson

Offering insight and concrete solutions for telcos looking to take their business to the next level.

Will Gibson

Offering insight and concrete solutions for telcos looking to take their business to the next level.

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Articles by 

Will Gibson

When Your Heroes Disappoint – A Cautionary Tale for a Telco Giant

Thought-Leadership
June 20, 2022

In this blog, Will Gibson recounts how his brand idol, Vodafone, lost their ‘hero’ status after his recent bad experience at a UK franchise store.

Read more >

From Oil Barrels To Apps: The Evolution Of Telco Indirect Sales

Thought-Leadership
February 23, 2022

In his latest blog, Will Gibson shares his real-world experiences of how this important channel has matured. From manually selling recharge vouchers from makeshift street corner stands, to bringing this channel into the digital age, this blog paints a vibrant picture of the future of indirect sales.

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The Top 8 Benefits of Digital Platforms

May 20, 2021

The telco industry is rife with complex infrastructure and poor customer experiences. In his latest blog, Will Gibson explores the 8 benefits of digital platforms and how they solve telcos’ pain points.

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Mobile World Congress Recap - 2018, The Year of Big Change?

April 9, 2021

Another year, another stunning week in beautiful Barcelona.

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The Robotic Telco Store (No Humans) - Will It Happen?

April 9, 2021

Imagine a world where the intuitive store sells for you and doesn’t require any humans to run it…will that ever happen?

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Prepaid and Postpaid are Dead!

August 9, 2021

We now live in a subscription economy. Amazon Dash buttons are just the start.

Read more >
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