Retail is dead. Or is it? In recent years, retail has almost become a dirty word in the telco industry. Synonymous with bricks and mortar (and its decline), it's a term that many feel can't exist in the digital transformation era. Is retail really on its way out? Hardly. It just needs a digital makeover. Maplewave's VP of Marketing and Amplifier, Will Gibson, discusses the bright future of retail post-digital transformation, and how telcos can use it as a conduit for great experiences.