Articles by

Maplewave Company

5 Companies Who are Using Personalization to Change Retail Forever

March 11, 2026

As Gen Z and Alpha enter the market, they are revolutionizing everything. This is especially apparent when it comes to their desire for personalization.

6 Things Your Telco Staff Must Do to Enable Incredible Customer Experiences

April 9, 2021

Unlock the barriers holding back your salespeople from reaching their full potential by ensuring they can accomplish these 6 things.

The Top Six Ways Telcos Let Their Customers Down

October 11, 2023

Retail can no longer be transaction-focused. Telco retailers need to create engaging, efficient and meaningful experiences with customers in every channel.

The 3 Tools Your Telco Salespeople Need to Be Successful

April 9, 2021

Few people would be successful in their jobs if they didn’t have the tools they needed to perform. And the telco retail environment is no exception.

How to Turn Every Telco Store Visit into a Sales Opportunity

April 9, 2021

Opportunity awaits! It's time to retire your hard-sell and take a new approach, a consultative approach. Read this blog and learn the ins and outs of a consultative approach.

How to Delight Customers with Store Design and Staff Training

April 9, 2021

The store environment plays a key role in customer experiences, but even the best-designed stores are a wasted investment if telcos neglect to train their staff on how to use the environment to its full potential.‍