Articles by 

Will Gibson

Edition #3: Takeaway & Telcos: What The Food Delivery Industry Can Teach Telcos About CX

What’s the future of telco retail? Ask the food delivery companies. With their new customer-first strategy that blurs the line between the digital and physical, telcos have a lot to learn from their success. Maplewave’s VP of Sales & Marketing, Will Gibson, shares his thoughts in this edition of Telco Talk.

Edition #4: Cutting Costs? Don’t Overlook These 3 High ROI Projects In 2023

Planning your budget for next year? When you're looking to cut costs, be careful of flashy long-term projects and invest in those that will give you a high ROI within months!

Edition #1: Follow Up Q&A: When Your Heroes Disappoint

In our first edition, you'll find the much anticipated follow-up interview with Will Gibson on his disappointing experience at a Vodafone UK flagship store. Don't forget to subscribe!

When Your Heroes Disappoint – A Cautionary Tale for a Telco Giant

In this blog, Will Gibson recounts how his brand idol, Vodafone, lost their ‘hero’ status after his recent bad experience at a UK franchise store.

Edition #21: From Oil Barrels To Apps: The Evolution Of The Telco Indirect Channel

In this article, Will Gibson reflects on how the indirect channel has evolved beyond its manual roots in favour of a fully digital sales and channel management process.

The Top 8 Benefits of Digital Platforms

The telco industry is rife with complex infrastructure and poor customer experiences. In his latest blog, Will Gibson explores the 8 benefits of digital platforms and how they solve telcos’ pain points.

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