E-Commerce is the cornerstone of any modern retail strategy, but many telcos still struggle to sell plans and devices online. Customers can usually start a transaction online but often can’t finish it. Instead, they have to phone a call centre or visit a store to complete it. Why is this the case?  

The answer comes down to transaction complexity. General e-commerce solutions aren’t built for the integrations that are required for the more complex parts of a telco purchase, such as validating information, performing credit checks, and communicating with other key systems, like billing/provisioning systems, CMS, etc. When these key steps can’t be performed online, the only option is to kick the transaction to another channel.  

In today’s modern world, it’s simply not acceptable to offer a half-functioning e-commerce experience. By investing in a telco-specific e-commerce solution like Maplewave’s, you can give your customers that fully autonomous experience that actually lessens the loads on your other channels.  

Check out our resources to learn more about Maplewave’s e-commerce solution and how it can solve your pain points.