According to a TM Forum poll, only 4 per cent of telco marketing leaders believe they're giving their customers a consistent, personalized experience across all channels. This is a problem for the future of telco.
TTC is aimed at providing telcos with the right insight to navigate the industry's future. From October 29 to 30, attendees will hear from 300 thought leaders and learn how telcos can remain relevant in a digital world.
At TTC, VP of Marketing and Amplifier, Will Gibson, will present his new keynote “Omnichannel Re-Imagined: The 42 Customer Journeys Telcos Need Now”. Gibson's presentation exposes the telco industry's biggest challenge, omnichannel. Today's customers face limited journeys, disconnected channels and aren't delivered the seamless experience they're looking for. It's time to re-imagine omnichannel so customers can transact from anywhere, at any time - and move seamlessly between channels.