As consumer preferences and shopping behaviour continue to evolve, forward-thinking telcos recognize the need to enhance their customer experience and omnichannel capability.
Commerce systems play a key role in to meeting these goals. But not every system is up to the task.
In this guide, we evaluate three types of commerce solutions across six functional areas to determine which is best for bringing a customer-focused omnichannel experience to life.
In this guide, we will:
• Examine how the role of commerce systems has changed.
• Compare three common solution types: Generic POS, POS/CRM Hybrid and Telco Platform.
• Explore the unique benefits of a platform approach.