Blogs.

Explore our telecom blogs for thought-provoking discussion on timely topics and industry issues.

Edition #21: From Oil Barrels To Apps: The Evolution Of The Telco Indirect Channel

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In this article, Will Gibson reflects on how the indirect channel has evolved beyond its manual roots in favour of a fully digital sales and channel management process.

Edition #20: Telco Contract Management in 2024: Four Key Trends You Can't Miss

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Telcos are under enormous pressure to remain competitive while being cost-efficient, innovative, and sustainable. Digital contract management is smart, customer-friendly, fast, and secure - and we can't recommend it enough. In this article, we will explore four key digital contract trends in the telco industry that you must leverage in 2024 and what they mean for your business.

Edition #19: Perks & Points: 9 Tips To Build Telco Customer Loyalty Through Gamification

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Digital is now meshed tightly into our lives, but the landscape is constantly shifting. Businesses in every industry are vying for innovative ways to captivate their audience, enhance customer loyalty, and drive sales.

Game On: How To Win New Telco Customers with Gaming

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Those of us with backgrounds in retail and store design know how important immersive experiences are to attracting customers and getting them to spend time in a store. And while video games are fun (who doesn't love a bit of digital escapism, right?), they’re also a clever way to advertise those complementary high-value services, like fibre and virtual gaming services.

Edition #18: 7 Essential Capabilities Your E-commerce Solution Must Have For Telco Transactions

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In this edition of Telco Talk, I will continue the e-commerce conversation and examine the 7 capabilities that your e-commerce site must have in order to be the right fit for the telco industry.

Edition #17: 2023 Year in Review: TLDR Edition

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Can you believe 2023 is almost over? If you’re someone who’s in a hurry, here is a quick summary of our Telco Talk editions from the past year.

Edition #16: It's Time To Get Human: 6 Tips To Increase Digital Adoption

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“Digital Transformation” has long been a buzz word and is a journey that most telcos are currently on. However, implementing the right digital tools is just the first part of the puzzle. The real dilemma is getting customers to actually use them.

Edition #15: 5 Steps That Will Boost Your Reseller Network And Drive Performance

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The reseller network is an invaluable asset in the telecom industry, particularly in markets dominated by prepaid services. Resellers play a pivotal role by distributing SIM cards, top-ups, and more, effectively extending the reach of telecom companies to thousands of additional touchpoints.

Edition #13: The Rise of the “Prosumer” – 5 Tips to Capitalize On This Growing Segment

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For years, telecoms companies have divided their client base into “Consumers” and “Business” users, each with different product sets, pricing, and needs. But in this post-pandemic, work-from-home world that we now live in, a third type of customer has entered the chat – say hello to the “Prosumer”.

Edition #14: 4 Ways To Solve The Wait/Dwell Time Conundrum And Elevate Your CX

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Telecoms companies are facing different challenges right now depending on where they are in the world. In countries like the UK, US, and Japan, telcos are downsizing their physical operations, cutting costs, and trying to move customer interactions from physical stores to (allegedly) cheaper digital channels.