Blogs.

Explore our telecom blogs for thought-provoking discussion on timely topics and industry issues.

Edition #23: Who Tops the UK Telco Retail Rankings: EE, Vodafone, O2, or Three?

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You may have gathered from the title that this time, I’m actually keeping my evaluation close to home – The United Kingdom! I was a big part of the telco industry in the UK some time ago. It feels like it’s been a lifetime, but I certainly have walked the walk in this market. In this edition of Telco Talk, I evaluate how EE, Vodafone, O2 and Three stack up, and where I think they have improvements to make.

Edition #22: How To Leverage Furniture and Sensory Engagement for Superior Customer Experiences

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In this edition of Telco Talk, I’ll explore how high-value retail businesses can benefit from such investments and provide examples from various industries that have successfully adopted this strategy.

Edition #21: From Oil Barrels To Apps: The Evolution Of The Telco Indirect Channel

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In this article, Will Gibson reflects on how the indirect channel has evolved beyond its manual roots in favour of a fully digital sales and channel management process.

Edition #20: Telco Contract Management in 2024: Four Key Trends You Can't Miss

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Telcos are under enormous pressure to remain competitive while being cost-efficient, innovative, and sustainable. Digital contract management is smart, customer-friendly, fast, and secure - and we can't recommend it enough. In this article, we will explore four key digital contract trends in the telco industry that you must leverage in 2024 and what they mean for your business.

Edition #19: Perks & Points: 9 Tips To Build Telco Customer Loyalty Through Gamification

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Digital is now meshed tightly into our lives, but the landscape is constantly shifting. Businesses in every industry are vying for innovative ways to captivate their audience, enhance customer loyalty, and drive sales.

Game On: How To Win New Telco Customers with Gaming

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Those of us with backgrounds in retail and store design know how important immersive experiences are to attracting customers and getting them to spend time in a store. And while video games are fun (who doesn't love a bit of digital escapism, right?), they’re also a clever way to advertise those complementary high-value services, like fibre and virtual gaming services.

Edition #18: 7 Essential Capabilities Your E-commerce Solution Must Have For Telco Transactions

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In this edition of Telco Talk, I will continue the e-commerce conversation and examine the 7 capabilities that your e-commerce site must have in order to be the right fit for the telco industry.

Edition #17: 2023 Year in Review: TLDR Edition

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Can you believe 2023 is almost over? If you’re someone who’s in a hurry, here is a quick summary of our Telco Talk editions from the past year.

Edition #16: It's Time To Get Human: 6 Tips To Increase Digital Adoption

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“Digital Transformation” has long been a buzz word and is a journey that most telcos are currently on. However, implementing the right digital tools is just the first part of the puzzle. The real dilemma is getting customers to actually use them.

Edition #15: 5 Steps That Will Boost Your Reseller Network And Drive Performance

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The reseller network is an invaluable asset in the telecom industry, particularly in markets dominated by prepaid services. Resellers play a pivotal role by distributing SIM cards, top-ups, and more, effectively extending the reach of telecom companies to thousands of additional touchpoints.