Blogs.

Explore our telecom blogs for thought-provoking discussion on timely topics and industry issues.

Edition #4: Cutting Costs? Don’t Overlook These 3 High ROI Projects In 2023

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Planning your budget for next year? When you're looking to cut costs, be careful of flashy long-term projects and invest in those that will give you a high ROI within months!

Edition #3: Takeaway & Telcos: What The Food Delivery Industry Can Teach Telcos About CX

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What’s the future of telco retail? Ask the food delivery companies. With their new customer-first strategy that blurs the line between the digital and physical, telcos have a lot to learn from their success. Maplewave’s VP of Sales & Marketing, Will Gibson, shares his thoughts in this edition of Telco Talk.

Edition #2: The Ugly Truth: 8 Reasons Why E-commerce is so Difficult for Telcos

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E-Commerce is the lifeblood of modern retail. So why can't most telecom customers buy a device online? In our second edition of Telco Talk, we examine the eight barriers to telco e-commerce and how to overcome them.

Edition #1: Follow Up Q&A: When Your Heroes Disappoint

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In our first edition, you'll find the much anticipated follow-up interview with Will Gibson on his disappointing experience at a Vodafone UK flagship store. Don't forget to subscribe!

When Your Heroes Disappoint – A Cautionary Tale for a Telco Giant

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In this blog, Will Gibson recounts how his brand idol, Vodafone, lost their ‘hero’ status after his recent bad experience at a UK franchise store.

Q&A: Growing The Indirect Channel & Empowering African Women With Multi-Level Marketing

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In this blog, Lavindra Gurie explains how he used a multi-level marketing strategy to empower women and boost indirect sales for Vodafone Zambia.

Self-Service in Telecoms

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Everything you’ve ever wanted to know about telecom self-service, in one place. In this blog, we’ve compiled several resources that give the inside scoop on how telcos can create a great self-service experience.

5 Companies Who Are Doing Self-Service Right

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Self-service options are the retail experiences of the future. In this blog, we examine 5 great examples of self-service, and the lessons that telcos can take from them.

The Do’s and Don’ts of Telecom Self-Service Solutions

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Self-service channels have become a huge opportunity for telecoms amid the pandemic! Here’s our list of do’s and don’ts for including these solutions in your channel strategy.

The Top 8 Benefits of Digital Platforms

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The telco industry is rife with complex infrastructure and poor customer experiences. In his latest blog, Will Gibson explores the 8 benefits of digital platforms and how they solve telcos’ pain points.