Blogs.

Explore our telecom blogs for thought-provoking discussion on timely topics and industry issues.

Edition #42: Should E-Signatures & SaaS Divorce in 2026? Maplewave Says Yes

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Maplewave’s CEO, Adam Baggs, explains why now is the perfect time to go all in on unlimited licenses.

Edition #41: Why Telco Retail Needs To Stop Building Faster Horses

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In this edition of Telco Talk, Will Gibson explores the trap of incremental upgrades when transformation is what’s really needed.

Edition #40: The Great Will-dini Returns? Grading My 2025 Telco Predictions

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I love making predictions. As a telco consultant, it’s important I know where the industry is going, and how to keep my clients at the fore. One year ago, I released my annual predictions for the future of our industry in 10 Big Ideas That Will Shape the Telco Industry in 2025. Now twelve months later, it’s time to evaluate if I can retain my moniker of ‘The Great ‘Will-dini’. In this edition of Telco Talk, I score my predictions – what came true, what didn’t, and what this all means for 2026 going forward. Let’s dive in!

Edition #39: Top 7 Inventory Problems Telcos Are Facing In 2025

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In this edition of Telco Talk, we break down the most common inventory challenges facing telco retailers in 2025 and highlight practical ways to regain control, maximize sales, and keep customers coming back.

Why Retail is Moving from Transactional to Magical – And What That Means for Telcos

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EE’s new experience stores show what happens when retail stops chasing transactions and starts designing for emotion, dwell time, and loyalty.

Edition #38: Why Ordering Telco Should Be As Easy As Pizza & Chips

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In this edition of Telco Talk, we’ll look at some lessons from other industries, and how they can help telcos finally close the sales experience gap.

Edition #37: Top 10 Things To Invest In As You Determine Your 2026 Budget

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In this edition of Telco Talk, we’ve outlined 10 priorities you should consider for next year. We’ve broken these into three buckets: Revenue Accelerators, Margin Protectors, and Strategic Bets. Think of it as a framework to balance your short-term wins with your long-term positioning. Let’s dive in!

Edition #36: 4 Ways Generative AI Is Transforming Telco Sales & Support

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In this edition of Telco Talk, we’ll explore how generative AI is supercharging selling and customer support and examine which carriers are successfully using these strategies today.

Edition #35: The Make-or-Break Moment: Why MVNOs Can’t Afford A Bad Customer Experience

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In this edition of Telco Talk, we’re diving into how poor customer experience contributes to 80% of MVNOs failing, and what you can do about it.

Edition #34: Stop Leaving Money On The Table: How Telcos Can Maximize Their Dealer Channels

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Telecom operators are rapidly shifting how they use dealer networks. Whether it’s franchise-heavy Italy, the corporate-dominated UK, or mixed-model markets like the U.S., getting your dealer channel right is critical. Screw this up, and you’ll hemorrhage customers, cash, and credibility. Get it right, and you're laughing all the way to the bank.