Blogs.

Explore our telecom blogs for thought-provoking discussion on timely topics and industry issues.

Edition #36: 4 Ways Generative AI Is Transforming Telco Sales & Support

This is some text inside of a div block.

In this edition of Telco Talk, we’ll explore how generative AI is supercharging selling and customer support and examine which carriers are successfully using these strategies today.

Edition #35: The Make-or-Break Moment: Why MVNOs Can’t Afford A Bad Customer Experience

This is some text inside of a div block.

In this edition of Telco Talk, we’re diving into how poor customer experience contributes to 80% of MVNOs failing, and what you can do about it.

Edition #34: Stop Leaving Money On The Table: How Telcos Can Maximize Their Dealer Channels

This is some text inside of a div block.

Telecom operators are rapidly shifting how they use dealer networks. Whether it’s franchise-heavy Italy, the corporate-dominated UK, or mixed-model markets like the U.S., getting your dealer channel right is critical. Screw this up, and you’ll hemorrhage customers, cash, and credibility. Get it right, and you're laughing all the way to the bank.

Edition #33: Price Increases & Tariffs: 5 Strategies To Help Telcos Stay Profitable

This is some text inside of a div block.

In this edition of Telco Talk, we will present some actionable strategies telcos can use to weather these economic headwinds while maintaining a strong customer experience.

Edition #32: The Telco Retail Experience Gets a Makeover: How AI is Leading the Way

This is some text inside of a div block.

In this edition of Telco Talk, we explore how Etisalat and Verizon are reimagining the telco store with bold, AI-first innovations that are truly transforming the customer experience.

Edition #31: The Lost Millions: Why Telcos Are Failing at Direct Sales

This is some text inside of a div block.

Every year, telcos leave millions in untapped revenue on the table. The reason? They’re overlooking one of their most powerful sales tools: direct sales.

Edition #30: How Your New Employees Are Killing The Telco Retail Experience

This is some text inside of a div block.

In this edition of Telco Talk, self-described telco retail aficionado & straight talker, Will Gibson, explores how the lack of staff training affects telco retail experiences – and how to get it right.

Telco’s! Stop the Profit Leak: How Neglecting Retail Training is Costing You Big Time

This is some text inside of a div block.

Every day, retailers are leaving wads of cash on the table, and the culprit might be hiding in plain sight: undertrained employees. Think of it like a slow leak in your profit pipeline. You might not see it immediately, but over time, it’s draining your revenue and eroding your brand’s reputation.

Edition #29: The Top 7 Telco Projects Driving Success in a Cost-Conscious Era

This is some text inside of a div block.

Ask anyone in the telecoms industry and they’ll agree - spending has never been under as much scrutiny as it has in the last year. Our clients have told us even small daily expenses that nobody would have given a second thought to a few years ago, now require multiple levels of approvals. The key to thriving in this environment lies in choosing projects that deliver tangible results quickly. In this edition of Telco Talk, we’re exploring the top ROI-driven initiatives to prioritize in the year ahead.

Edition #28: 10 Big Ideas That Will Shape the Telco Industry in 2025

This is some text inside of a div block.

In our last blog of 2024, Maplewave’s resident futurist, Will Gibson, shares 10 industry-changing predictions that telcos should be prepared for next year.